In the last edition of “How to Be an Innovator,” we talked about choosing to be remarkable. This week we’ll look at choosing to be remarkable in a marketplace full of mediocrity.
Part 8: Make It Stick
One of the most important keys to making an idea stick is crafting a story. We all know story is powerful. We’ve seen its effect in this postmodern generation as story becomes as important as authenticity and as important as truth itself. After all, story makes us believe.
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