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12/11 2008

Book Review: Purple Cow

cowIn his best-selling book Purple Cow: Transform Your Business by Being Remarkable, author Seth Godin asserts that the global market environment has changed, and old methods of marketing are out-dated and ineffective. In fact, Godin asserts that media is so over-saturated with marketing messages that it is safe to assume that no one is listening. In his words, “There’s too much noise, and consumers are less eager than ever to add to it.”

According to Godin, the only way to success in this marketing environment is by drawing consumers’ attention by being remarkable. His book is a dialogue exploring why old, tried-and-true marketing methods are failing and how and why new methods of becoming remarkable are resulting in unheard-of success.

The Lesson of the Cow is Be Remarkable. Purple Cow doesn’t follow an obvious outline and is composed of many small chapters. Here are the three most important take-aways from this book:

  1. Why traditional marketing methods are failing – and why traditional ideas fail, too.
  2. Why and how to be remarkable – the questions to ask about the idea you’re working on, whether to scrap the idea you’re working on and start over, and how to look at your project with fresh eyes.
  3. How to maximize a Purple Cow – what to do when you have a great idea, and how to keep generating them.

Seth Godin is a veritable treasure trove of creative thinking ideas. Although Purple Cow was certainly intended to be a marketing book, it is full of questions and ideas that can help anyone, in any industry, be more creative. Pick up a copy on Amazon, at your local bookstore, or through Godin’s website. You can also download an abridged audiobook on iTunes.

If you’ve read Purple Cow, post your own mini-review in the comments!

Related posts:

  1. Review: Ignore Everybody and 39 Other Keys to Creativity
  2. How to Be an Innovator, Part 7
  3. Top 10 Go-To Websites for Your Morning Fix of Creative Inspiration
  4. Get Your Creative Groove On. Week 13: Do What Scares You
  5. Why Creativity Matters

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